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Our story

In February 2020, during the uncertainty of the pandemic, we began creating accessories as a way to support our family. After moving from Türkiye to the United States and starting over from scratch, our little Etsy shop became the beginning of something far bigger than we imagined. By 2021, it had grown into the business we proudly run today.

Thanks to our wonderful community, we became one of Etsy’s top sellers, with more than 450,000 orders and 80,000 positive reviews, averaging 4.8 stars.

We began with affordable, high-quality semi-fine gold-plated jewelry. As we found our rhythm and grew, we introduced solid gold pieces to offer even greater quality and longevity. Yet we will never forget the loyal customers who supported us from the beginning. That’s why our semi-fine collection will always remain part of our story—beautiful, accessible, and made with care.

Today, we have our own workshops in both Türkiye and the United States, bringing together the craftsmanship and warmth of our two homes.

Our journey is also deeply personal. After the birth of our second baby, we faced one of the most difficult moments of our lives when serious complications nearly took Beyza’s life. Being given the chance to return to our family—and to life—changed everything. We held on to each other, embraced our work more tightly than ever, and continued this journey hand in hand, with renewed gratitude and purpose.

Now, every purchase helps us contribute to charitable causes and share that second chance by supporting others.

This website marks the beginning of our next chapter. Thank you for growing with us and becoming part of our story.

With love,
Beyza & Mehmet

Behind the jewels

2020
Not sure, but committed.

Our foray into crafting exquisite jewelry began as a means to support our family. Betty, our founder, embarked on this journey in February 2020 amidst the pandemic. Our first studio was set up in the main bedroom of her rented home, while our storefront was established on Etsy.

2021
So she moved

The business experienced steady growth, which prompted Betty to make her first hire at the start of 2021. By year-end, her team had expanded to five women, in addition to her four-year-old daughter. As demand continued to surge, they had to expand their workspace beyond the primary bedroom and into other areas of their home, including the guest room, living room, and garage. Ultimately, Betty's family relocated to create more space for the growing business.

2022
We had to move out.

It became clear that we needed to expand our team and find a dedicated workspace outside of our home. It was not ideal to be taking product photos in the kitchen corner or inconveniencing neighbors with parked cars on the street. We expressed our regrets and soon after the Valentine's Day rush, we relocated to a new space.

Christmas of 2022
The 2nd Storefront

To offer our customers greater opportunities for personalization and customization, we made the decision to invest in a new website, babeina.com. Although we're currently in beta, we're excited about the many new features that will soon be available. We're committed to keeping you, our valued customers, at the forefront of our business as we continue to grow and expand. To stay informed about upcoming developments, be sure to sign up for our newsletter.

2023
Babeina.com

We're excited to announce that the new and improved Babeina.com is now live! This represents a major milestone in our ongoing efforts to provide our cherished customers with even more exciting options and features. We're thrilled to share this news with you and look forward to continuing to serve you better than ever before!

Our pieces

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Donations

We recognize that the benefits of our jewelry can spread beyond its buyers and makers. As a result, we contribute a portion of our profits from each sale to support organizations aligned with our mission of empowerment. Nothing is permanent unless you give something back.